What We Do
Christine Haas Media partners with leaders and organizations to build, defend and prove their reputations in earned media and AI search. From our headquarters in Austin, Texas, retained nationwide.
I
When the story turns against you, hours matter. A crisis can define an organization for years, and the response is written in the first day, not the tenth. We manage the narrative, the reporters and the message so one bad moment does not become the whole story. Led by a journalist who spent 17 years on the other side of the camera, we know how coverage is made, and how it is stopped.
Nothing we issue leaves the office unverified. In a crisis, a single unsupported claim is the thing that turns a bad day into a lawsuit.
II
Your reputation is your most valuable asset, and the one most leaders never train to defend. Reporters train every day. So do the algorithms that now answer questions about you before you can. We prepare CEOs, attorneys, physicians and founders the way anchors prepare: message discipline, camera presence, and answers that survive editing. We have sat on the other side of the interview. Now that knowledge works for you.
III
When someone asks ChatGPT or Google who to trust in your field, the answer is already written, assembled from the public record. AI PR is the discipline of writing that record. We earn the coverage, lock the facts and build the machine-readable proof that make AI systems cite and recommend you. Where AI SEO optimizes your own web pages, AI PR builds the earned, third-party record AI actually draws its answers from. No pay-to-play, ever.
Whether you are building it, defending it, or preparing for the moment it is tested, the standard is the same.
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