Press

Producers & Writers
Who Turn to Christine Haas Media First.

When a crisis breaks, journalists need an expert who can explain what went wrong and why, on deadline. This is where they call.

Selected Coverage

Forbes
July 6, 2026

Crisis Management Lessons From Reversal Of Balogun's Red-Card Suspension

When FIFA reversed a red card following a call from President Trump and then said nothing, Forbes asked our founder what the silence cost them.

"This is crisis management 101. If FIFA believed this was the right call, it owed the world a detailed, transparent accounting of the evidence and the reasoning, published before the criticism, not after. Instead, it left a vacuum, and Belgium, UEFA and every pundit with a microphone filled it and we are watching the fallout real time."
Read the article
Forbes
August 5, 2025

Why Running Late Is Damaging Your Personal Brand

On why the smallest professional habits carry the loudest reputational signal.

"Being late in any circumstance can be a concern for your brand's reputation. You are your brand. Remember, people are always watching and taking inventory of how you show up in the world."
Read the article
Forbes
February 1, 2024

What Leaders Can Learn From Defense Secretary Austin's Apology

On the anatomy of a real apology, and why accountability from the top is the only version that works. Forbes asked us to break down how Angela Merkel and Elon Musk each handled admitting a mistake.

"Merkel took full responsibility for the initial decision and its reversal, acknowledging that it was a mistake. This apology was a rare instance where she admitted a misstep in her handling of the pandemic. She expressed this apology publicly, demonstrating her willingness to be accountable for her decisions."
Read the article
GOBankingRates
June 2023

How To Find the Best Deals on Luxury Goods Using ChatGPT

Early on the AI story. We walked readers through prompting ChatGPT to surface deals, secondhand sources and price comparisons. Syndicated to Yahoo Finance, Nasdaq and AOL.

"Inquire about luxury brands' social media accounts or newsletters that often offer exclusive deals, flash sales or promotional codes. ChatGPT can provide you with a list of brands that frequently run such promotions."
Read the article

Bylines

Written by us.

Forbes Business Council

Our founder is a member of the Forbes Business Council, publishing on reputation, media and building authority that survives scrutiny.

Read the columns

For Journalists

On deadline?

We respond the same day.

Our founder spent 17 years in newsrooms. We know what you need on deadline: a real expert, a clear answer, and a fast turnaround. Crisis management, media strategy, reputation and AI visibility. Bio, headshots and past coverage available on request.

Media Inquiries

Your reputation lives on the record.

Reporters call us because we know how the story gets made. So do our clients.

Request a Consultation
Scroll to Top