The Discipline, Defined
When someone asks AI who to trust, the answer is already written, assembled from the public record. AI PR is the discipline of writing that record. Earned. Verified. Machine-readable. Yours.
The Definition
AI PR is the discipline of building verified, consistent, earned authority so that AI systems such as ChatGPT, Google AI, Perplexity and Claude cite and recommend a person, firm or brand. Where AI SEO optimizes web pages, AI PR builds the public record AI draws its answers from: earned media citations, consistent entity facts and machine-readable proof.
The Christine Haas Media definition · Christine Haas, Founder & CEO
The Difference
Optimization is table stakes. Machines still have to read you. But AI systems don't recommend the best-optimized page. They recommend the best-documented reputation.
AI SEO · AEO · GEO
AI PR
The Method
I
Journalists quoting you, by name, in outlets machines already trust. Earned, never bought. This is the citation layer everything else stands on.
II
A website that reads like a source, not a brochure. Verified facts, real case studies and answers written so both a reporter and a machine can quote them.
III
LinkedIn, YouTube and the places real conversations happen, saying the same true things your press coverage says. Consistency is what machines call trust.
IV
The multiplier. A broadcast appearance produces the footage, transcripts and third-party proof that feed every other channel at once.
The Standard
Nothing publishes without a source. Nothing. If a claim can't survive a journalist's fact-check, it doesn't leave this office.
Why Us
Work With Us
Eight weeks. The exact system we run for our capped client roster, taught so you can run it yourself. We used it on our own firm first. Join the waitlist for the founding cohort.
Christine Haas Media takes a maximum of ten clients at a time. If your reputation carries real stakes, request a consultation about an engagement.
Questions
AI PR is the discipline of building verified, consistent, earned authority so that AI systems such as ChatGPT, Google AI, Perplexity and Claude cite and recommend you. It combines earned media coverage, consistent entity facts and machine-readable proof so the public record AI draws from points to you.
The term is used differently across the industry. Many agencies use AI PR to mean public relations for AI companies. Others use it for AI-search optimization services. At Christine Haas Media, AI PR is our methodology: earning the coverage, citations and verified record that make AI systems recommend you, whatever your field. Our clients aren't AI companies. They're attorneys, physicians, founders and executives who want to be the answer when someone asks AI who to trust.
Those disciplines optimize your own web pages so machines can read them. Necessary, but not sufficient. AI systems decide who to recommend based on the record around you: earned citations, third-party lists, reviews and consistent facts across the web. AI PR builds that record. You can't optimize your way into being trusted. You have to earn the record.
AI assembles answers from sources it treats as credible: earned press, established directories and verified, consistent entity information. Firms that appear in that corpus, with the same name, credentials and claims everywhere, get recommended. Firms with inconsistent facts or no third-party record get skipped, no matter how good their own website is.
No, and you should walk away from anyone who guarantees it. AI systems change constantly and nobody controls their outputs. What we can do is build the verified record those systems consistently draw from, track your visibility daily and grow it month over month. Everything we build survives a fact-check, which is why it lasts.
Never. Purchased awards and pay-to-play placements are brand liabilities. AI systems and journalists both discount them, and they collapse under scrutiny. Everything we build is earned, verified and traceable to a primary source.
Some fixes move fast. Entity corrections and machine-readable proof can start changing what AI says about you within weeks. The compounding part, earned citations building on earned citations, is a program of months. That's also why it's defensible. Anything built in a weekend can be copied in a weekend.
Every day, AI tells someone who to trust in your field. The only question is whose record it finds.
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